Owned media is any media or activity generated on communications channels that you control. For instance, your blog posts are owned media because your blog is part of your website (which you own). But so are the tweets on your business’s Twitter account, even though you don’t own Twitter. On the contrary, ads you pay for on Facebook are not considered owned media (by virtue of having paid for them, they fall under the category of paid media).
Because people view media in particular ways depending on where it is generated — and more importantly, who generates it. This fine distinction is what ultimately determines how effective a certain type of media (owned, paid, or earned) is at driving brand success.
No business should be without owned media. The only problem is other types of media are often mistaken for owned media, leading to wasted time, wasted money, and loads of overall confusion. With our help, avoiding this is easy.
Owned Media is built for longer relationships with existing or potential customers and earned media. Benefits include, but are not limited to control, cost efficiency, longevity, versatility, and niche audiences. Here are some of the benefits of owned media:
Built for long-term relationships with existing and potential consumers (and the earning of media) there are advantages that come with owned media. Since there are many factors involved, it cannot be guaranteed challenges will not arise.